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June 9, 2023
Ann Adelsson: Digip helped us to cut our workload by 80%, while providing a smooth and functional clarity.
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Digip helped us to cut our workload by 80%, while providing a smooth and functional clarity.
Ann Adelsson
CEO of Gudrun Sjöden
Gudrun Sjöden

Ann Adelsson is the CEO of Gudrun Sjöden, a Swedish fashion label established in 1976. The company sells consumer goods within fashion and home furnishings. They are selling through their own e-commerce and own physical stores, for this year their turnover is pointing at slightly above 1 billion Swedish krona (≈ €100 MM).

The company operates globally in 11 active markets, but also to customers spread out in more than 70 countries. Gudrun Sjöden is a design-driven company, Ann Adelsson explains how trademark registrations have been important in order to protect their brand and designs: We have quite a unique style and a green-way of producing things, so the brand and the trademarks is our uniquity. We need to carefully protect ourselves from any brand infringements or violation of the trademark, which is what we do with the help of Digip.

Before getting in touch with Digip, Adelsson said that the company had a more traditional trademark protection management in place: *That meant multiple of different lawyers in multiple of different countries and different juridictions. The time it took to carefully monitor and protect the brands, it was hours and hours. * With Digip, Gudrun Sjöden found the perfect one stop shop: *...with devoted lawyer and much less fuss. *

According to Adelsson: Digital monitoring, easy access and truly clever warning system that provides a simplicity into the business that I've never come across before. Digip helps us to keep our brands safe. It saves us a lot of time compared to how we used to traditionally work, it literally cut our workload by 80%, while providing a smooth and functional clarity.

Last but not least, Adelsson added: Digip saves Gudrun Sjöden a lot of money, globally.

Gudrun Sjöden
about Gudrun Sjöden
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Company Size
201-500 employees
Company Type
    Market
    • Fashion
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