Domain registration is the process of acquiring a unique internet address, known as a domain name, for your website. This domain name serves as the address that users type into their web browsers to access your site. Registering a domain name secures your online identity and helps establish your brand presence on the internet.

Domain registration process
---------------------------

The steps involved in registering a domain are typically straightforward and include: 

1.  Choosing a domain registrar: A domain name registrar is a business or institution that has been granted permission by the Internet Corporation for Assigned Names and Numbers (ICANN) to register and manage domain names. Examples include Google Domains, GoDaddy, and Namecheap. 
2.  Determine whether a domain name is available: Use the domain search tool provided by the registrar to see if your desired domain name is accessible. You may proceed with the registration if so. 
3.  Purchasing a domain name: Give your contact information and complete the domain registration payment. For domain registrations lasting more than one year, the majority of registrars offer discounts.
4.  Configure domain settings: After registration, you can configure your domain's settings, such as DNS and email settings, through your domain registrar's control panel.

Difference between public and private domain registration
---------------------------------------------------------

When it comes to registering a domain, there are two primary options to consider: public domain registration and private domain registration. Public domain registration is the default option and involves making your contact information available to the public via the WHOIS database. The benefits of public registration include accountability and transparency, but it also leaves you vulnerable to spam, phishing, and identity theft.   
  
However, with the introduction of the General Data Protection Regulation (GDPR), most registrant information is no longer visible in the WHOIS data. There are some exceptions to this rule, depending on the registry. For TLDs that still display private data, a privacy service can be a wise choice. Basic privacy services are often available for free, without any additional cost.   
  
On the other hand, private domain registration, also known as domain privacy or WHOIS privacy, allows you to keep your personal information hidden from the public WHOIS database, displaying only the domain registrar's information. The benefits of private registration include increased privacy and protection from spam and other unwanted contacts. However, it is important to note that there may be additional costs associated with private registration, and it may lead to potential delays in communication from potential buyers if you might be open to sell your domain.   
  
For those who wish to take advantage of additional privacy options beyond basic private registration, some expanded options are available for a cost. For example, special contact forms can be used to allow potential buyers to reach out to the domain owner without exposing their personal data to the public.

Types of domain registration
----------------------------

Different domain extensions, also known as Top-Level Domains (TLDs), cater to specific purposes and audiences:

- .com - Commercial businesses (the most common TLD)
- .org - Organizations (typically, nonprofit)
- .gov - Government agencies
- .edu - Educational institutions
- .net - Network organizations
- .mil - Military
- .eu - Individuals and businesses for the European Union
- .us - Individuals and businesses for the United States
- .uk - Individuals and businesses for the United Kingdom
- .co.uk - Individuals and businesses for United Kingdom, used for commercial purposes
- .shop - E-commerce and online shopping websites
- .design - Design-related fields, such as graphic design or industrial design
- .ai - Artificial intelligence and technology
- .app - Mobile applications or software

Choosing an effective domain name
---------------------------------

An effective domain name is crucial for branding and online success. Consider the following tips when choosing a domain name:

1.  Keep it short, memorable, and easy to spell.
2.  Use keywords relevant to your business or industry.
3.  Avoid numbers, hyphens, or special characters.
4.  Consider your target audience and geographical location.
5.  Choose an appropriate TLD for your business or organization.

Protecting your domain registration
-----------------------------------

To protect your domain registration:

1.  Enable auto-renewal to prevent accidental expiration.
2.  Opt for domain privacy to protect your personal information.
3.  Use strong, unique passwords for your domain registrar account.
4.  Set up multi-factor authentication for added security.
5.  Regularly monitor and update your domain's contact information and settings.

Common issues in domain management and solutions
------------------------------------------------

Domain management can sometimes be challenging due to various issues, such as:

1.  Domain expiration: Keep track of your domain's expiration date and enable auto-renewal to prevent losing your domain.
2.  Unauthorized domain transfers: Lock your domain and enable domain privacy to prevent unauthorized transfers.
3.  DNS issues: Ensure your DNS settings are correctly configured and regularly updated.
4.  Disputes over domain ownership: Register your domain with a reputable registrar and maintain accurate contact information to minimize disputes.

By understanding the domain registration process, choosing the right domain name, and implementing proper domain management strategies, you can effectively establish and maintain a strong online presence for your business or organization. To make the domain registration process even smoother, consider partnering with a reliable domain registration and management service provider like [Digip](https://www.digip.com/). Our team of experts will assist you throughout the process, offering valuable insights and support to help you secure and maintain your domain. With Digip by your side, you can focus on growing your business while we take care of your domain registration and management needs. Contact us today to learn more about our comprehensive domain registration services and how we can help you build a strong foundation for your online presence.

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Discover the essentials of domain registration.

The ins and outs of domain registration: choosing, protecting, and managing your domain name

What is trademark registration?
-------------------------------

Trademark registration is the process of legally protecting a unique word, symbol, logo, or phrase that represents a company, product, or service. By registering a trademark with the appropriate trademark office, the owner is given the sole right to use the mark, preventing the use of a similar mark by third parties that might lead to consumer confusion.

Importance of trademark registration
------------------------------------

Registering a trademark is crucial for all businesses, as it provides legal protection and helps to establish credibility and brand identity. By registering your trademark, you can protect the value of your company's name and stop competitors from using a mark that is confusingly similar to yours. Furthermore, it gives you the right to sue anyone who infringes on your trademark rights.

Understanding the trademark process
-----------------------------------

### Steps to register a trademark

There are several steps in the trademark registration process, including:

*   Conducting a trademark search to ensure your mark is unique
*   Filing a trademark application with the appropriate trademark office
*   Examination of your application by the trademark office
*   Publication of your mark for opposition
*   Issuance of a registration certificate

### Duration of the process

The duration of the trademark process can vary based on the specific circumstances of your application and the country where you are applying. It's important to note that the timeline typically begins at the moment of filing and extends to publication.  
  
At this stage, the application is being examined by the relevant intellectual property office, but it is not yet registered. The amount of time this examination takes varies depending on the jurisdiction. For instance, in the United States, this process typically takes around 8-9 months, while in the European Union and the United Kingdom, it may only take a few weeks (2-4 weeks).  
  
Once the application is approved for registration, the timeline from filing to registration also varies depending on the jurisdiction. In the United States, this can take up to 12-18 months, whereas in the European Union, it may only take 4-5 months, and in the United Kingdom, it may only take 3-4 months. It is important to understand that registering your trademark is a complex procedure that involves various stages.

### Can you use your trademark during the registration process? 

In most jurisdictions, you can use your trademark during the registration process. However, depending on the trademark office you are dealing with, the rules and regulations surrounding this may vary. So, it is important to consult with a legal professional or the relevant trademark office to understand the rules and law in your jurisdiction.

### Limitations of using trademark during registration process

While you are allowed to use your trademark during the registration process, it might not provide the same level of protection as a fully registered trademark. This means that, until your trademark registration is complete, you might not be able to take legal action against potential infringers.

### Risks of using trademark during registration process

One of the risks of using your trademark during the registration process is the possibility of opposition or denial of your application. If your application is denied, you may have to stop using the trademark for your business, which could have a negative impact on your company's brand reputation and identity.

Additionally, if you're using your trademark while it's still in the process, you may be accidentally infringing someone else's trademark. This may cause bigger problems as they can legally take action against you.

### Advantages of using your trademark during registration process

Using your trademark during the registration process can help start establishing your brand in the market and show your commitment to protecting your intellectual property.

### If your trademark application is denied, can you still continue using the trademark?

If for some reason your trademark application is denied, your ability to continue using the mark will depend on the specific reasons for the denial and the jurisdiction in which you are operating. You may still be able to use your trademark in the market but for some cases, you may need to make changes to your mark or address any issues raised by the trademark office before continuing to use it.

### Tips to successfully register your trademark

To successfully register your trademark, consider the following tips:

*   Conduct a thorough trademark search to ensure your mark is unique and not similar to any existing registered trademarks
*   Choose a strong, distinctive mark that is not descriptive of your products or services
*   Consult with a trademark attorney or expert who can help guide you through the trademark registration process
*   Keep track of important deadlines and respond promptly to any requests from the trademark office
*   Partnering with a trademark expert like Digip can ensure a smooth and successful trademark registration process, providing you with the legal protection and peace of mind you need to grow your brand.

Navigating the trademark registration process can be complex, but with a solid understanding of the steps involved and the various factors to consider, you can successfully secure your brand's identity. To streamline the registration process and avoid potential pitfalls, consider partnering with a trusted trademark expert like [Digip](https://www.digip.com/). Our team of professionals will work closely with you to provide guidance and support throughout the process, ensuring your brand receives the legal protection it deserves. Let Digip help you build a strong foundation for your brand's future success.

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Learn about the risks, benefits, and best practices for successful registration.

Navigating trademark: can you use your trademark during the process?

A survey with more than 5000 Amazon sellers was conducted in 2022; around 48% of sellers expressed concerns about suppliers selling similar products at lower costs, while 48% feared copycats on their listings. 

In this blog, we will cover everything you need to know from amazon brand registry requirements, application process, and frequently asked questions. To add, Discover the different types of products eligible for Amazon's Brand Registry, requirements for trademarks, and and tips to help you enroll in the program successfully

What is Amazon Brand Registry? 
-------------------------------

Amazon trademark brand registry is an exclusive program that helps Amazon identify brand owners and helps them protect their trademarks and patents through enhanced monitoring tools and improve their product accuracy.

The Brand Registry is a one-source platform that allows brand owners to report intellectual property infringement, technical difficulties, listing problems, and policy violations. They also can escalate any previously submitted cases.

Benefits of enrolling my brand in the Amazon Brand Registry
-----------------------------------------------------------

Enrolling in the Amazon Brand Registry program comes with a range of benefits for brand owners. Here are some of the key advantages of registering your brand:

### Brand protection

Amazon brand registry keeps your brand and products safe. You can always report to their internal live support agents for market violations or submit IP infringement claims.  
  

### A+ content manager

Formerly called enhanced brand content, this feature allows sellers to enhance their brand content by adding additional text, images, and unique models in their listings to give it a professional look  
  

### Amazon Store fronts

This is a perk exclusively for a registered owner to create a multi-page site on the platform. This is a great way to add value to your brand and build brand loyalty.  
  

### Advanced tools

You can browse an internal catalog to explore tools such as brand analytics, search query performance, manage experiments, customer engagement, repeat purchase behavior and much more.

Eligibilities for Amazon Brand Registry
---------------------------------------

To register for Amazon brand registry, the following must be presented. However, the eligibility criteria may vary depending on the country where the brand is registered.

### Types of products eligible for Amazon's Brand Registry

*   **Private label:** products created and sold under your brand name
    
*   **Physical products:** clothing, electronics, etc
    
*   **Digital products:** E-books. Digital content etc
    
*   **Handmade:** jewelry, craft, etc.
    

### Ownership of a registered trademark

The trademark text must match the brand name on the application, and if the trademark is image-based, the image should match exactly as it appears on your trademark record. 

Moreover, the trademark should be actively used on your product or packaging.

### Exclusions and restrictions

*   Intellectual property infringement (trademark copyright and patents)
    
*   The seller must comply with amazon policies (product quality, customer care, etc.)
    
*   Amazon brand registry might not be available in certain countries
    
*   Only the owner can submit infringement claims
    

Requirements for Amazon Brand Registry
--------------------------------------

Here are some requirements for amazon brand registry:

### Types of trademark accepted

You need to have an active registered mark (whether text-based or image-based) in a country you wish to enroll in or a pending trademark application filed through [Amazon IP accelerator](https://brandservices.amazon.com/brandregistry/eligibility). 

### Documents requirements

If you haven't registered an LLC or any other business entity yet, you can still operate legally as an individual by obtaining an EIN code. 

Additionally, you will need a logo or mark that you intend to use, along with the full legal name and address of the seller/owner. Providing a sample of your product will also show how you're using your mark actively. 

Moreover, include the date you first started using your logo or mark and the internationally valid trademark class (Nice Classification) you plan to use (or multiple classes, if applicable).

Amazon currently only accepts trademarks granted in the [United States](https://www.uspto.gov/?ld=ASXXABRDirect), [Brazil](http://www.inpi.gov.br/?ld=ASXXABRDirect), [Canada](https://www.canada.ca/en/services/business/ip.html?ld=ASXXABRDirect), [Mexico](http://marcanet.impi.gob.mx/?ld=ASXXABRDirect), [Australia](https://www.ipaustralia.gov.au/?tag=googhydr-20&ld=ASXXABRDirect), [India](http://www.ipindia.nic.in/?ld=ASXXABRDirect), [Japan](http://www.jpo.go.jp/?ld=ASXXABRDirect), [France](https://www.inpi.fr/?ld=ASXXABRDirect), [Germany](https://www.dpma.de/?ld=ASXXABRDirect), [Italy](http://www.uibm.gov.it/?ld=ASXXABRDirect), [Spain](https://www.oepm.es/es/signos_distintivos/index.html?ld=ASXXABRDirect), Benelux, Saudi Arabia, Sweden, Poland, Egypt, the [United Kingdom](https://www.gov.uk/topic/intellectual-property/trade-marks?ld=ASXXABRDirect), the [European Union](https://euipo.europa.eu/ohimportal/en/home?ld=ASXXABRDirect), [Turkey](https://www.turkpatent.gov.tr/TURKPATENT/?tag=googhydr-20&ld=truscsbh_googhydr-20), and the [United Arab Emirates](http://www.economy.gov.ae/english/Pages/default.aspx?tag=googhydr-20&ld=truscsbh_googhydr-20). 

Amazon Brand Registry application process
-----------------------------------------

Here are the steps you need to follow:

### Create a brand registry account: Open the brand registry page and click on sign up. You need to provide these documents: 

1.  Prove your identity by adding SMS OTP 
2.  Provide corporate information

### Enroll your brand: When you are done with account creation, you need to provide:

1.  Information about the brand, such as seller Id, license, etc.
2.  Brand name, logo, and names to be registered 
3.  Upload brand logos, product images, website details, and packaging images 
4.  Application number provided by the IPO/legal representative

### Get verified: Once you submit your application, Amazon will take 2-10 business days to grant approval or a rejection.

Frequently Asked Questions
--------------------------

### What information is required to enroll a brand in Amazon Brand Registry?

You need a registered or filed trademark (proof of active use) and the product categories which should be protected by the brand (e.g., sporting goods, apparel, etc.)

### How can I add a new trademark for an enrolled brand?

After logging into your brand registry support page, click "update your brand profile " and "Add additional trademarks."

### How can I enroll in a new brand?

You must provide information about your brands, such as your trademark filing/registration number, brand logo, and product pictures. It will then be reviewed and approved by Amazon.

### How much does it cost to register a brand on Amazon?

Amazon does not charge anything for the brand registry. However, filing a brand registry application requires a filed or registered trademark.

### How can I check the status of my application?

You can check the status by logging into your Amazon brand registry account and checking the application status in the case log.

### How long does Amazon Brand Registry review take?

The entire approval process might take around two weeks.  

At Digip, we understand the importance of brand protection and the value it brings to your business. Our team of experts can assist you in navigating the Amazon Brand Registry application process and provide guidance to ensure a successful enrollment. Contact us today to learn more about how we can help safeguard your brand and boost your business.

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Learn everything you need to know about Amazon Brand Registry in this comprehensive blog.

Amazon Brand Registry: a step-by-step guide (2023)

For many, protection of a trademark begins and ends with registering a trademark with an official Intellectual Property Office in their jurisdiction. However, is having a trademark ownership certificate enough to protect your brand?

Digip aims to debunk assumptions about trademark protection. In this blog, learn the types of marks protected under trademark law, the scope of protection, and the limitations attached to trademark protection.

**Introduction of trademark protection**
----------------------------------------

Protecting your trademarks associated with your brand against unauthorized use by third parties is known as brand and trademark protection. 

Once a brand gains popularity and builds customer loyalty, often scammers and copycats use that to their advantage to promote counterfeits or their own brand. For instance, you’d commonly find replicas of famous luxury brands, including Gucci, YSL, and Dior.

Safeguarding your trademarks from infringing by third parties is critical to protect a brand's reputation and loss of revenues.

**What types of marks can be protected under trademark law**
------------------------------------------------------------

Trademarks cover distinctive symbols, logos, names, slogans, smells, designs, and sounds that could be used to identify a particular brand or business. 

Did you know that the company owns the trademarks for the distinct orange color used in Reese’s peanut butter candy packaging? 

**The importance for brands and businesses**
--------------------------------------------

According to Brand Finance, Google’s trademark is the most valuable on the planet, with an estimated worth of $ 44 billion. 

Protecting your trademark assets is a necessity in contemporary times where counterfeiting and cyber-scams are a reality. Only a business that vigilantly monitors and safeguards its trademarks can continue to benefit from its trademark assets.

**Scope of protection of trademarks**
-------------------------------------

The scope of protection of a trademark can be influenced by various factors, including the goods and services for which it is registered and the use of the trademark.

**Exclusive rights to use**
---------------------------

A [registered trademark](https://www.digip.com/en/blog/post/everything-you-need-to-know-about-trademark-registrations) provides the owner with an exclusive right to use the mark in connection with the services or goods in which the application is filed. Subsequently, the owner has the right to prevent other competitors in the same class from using a confusingly similar mark.

**Take legal action for infringement cases**
--------------------------------------------

To maintain the full scope of protection for a trademark, a mark owner must take legal action against infringers. This includes trademark monitoring to ensure competitors and copycats are not infringing on your mark and then enforcing rights against anyone using trademarks without authorization. 

By taking prompt action, a mark owner can preserve a trademark's distinctiveness and protect against depreciation in value.

**Limitations of trademark protection**
---------------------------------------

In case of a commercial non-use of a trademark for an extended period, a mark might be considered abandoned, and the [trademark protection](https://www.digip.com/en/blog/post/how-is-trademark-protection-secured-how-is-it-lost) might be lost. 

It is important to understand that [generic trademarks](https://www.digip.com/en/blog/post/the-ultimate-guide-to-generic-trademarks) such as ‘computer’ and ‘elevator’ cannot be protected. Similarly, descriptive marks that merely represent the goods or services being offered cannot claim trademark protection. A good example would be ‘fresh apples’ and ‘iced coffee.’

Additionally, your trademark only protects your brand in the class of category it was filed in. An automotive company and a food restaurant can both in parallel have the same mark without infringing on each other. 

**Geographics limitations**
---------------------------

Trademarks are only protected in the geographic area where your brand is based and registered. EU trademark protection can be achieved by registering your mark with the European Union Intellectual Property Organization (EUIPO) but won’t be helpful to enforce your rights in the United States (USPTO).  

Ultimately, registering a trademark is an essential first step. However, it's not enough to simply register your trademark and leave it at that. It's crucial to consistently and prominently use your trademark in commerce to maintain and strengthen its protection. To add, a trademark should always be used the way it is trademarked; otherwise, it can weaken or even result in the loss of the trademark’s protection.  
  
Along with using your trademark consistently, monitoring for potential infringements is also essential. By keeping an eye on how others use similar trademarks, you can identify potential violations and take action to protect your brand.  
  
Overall, it's important to remember that a trademark is a valuable asset for your brand, and it's worth investing the time and effort to protect it. By registering your trademark, using it consistently, and monitoring for potential infringements, you can safeguard your brand and its reputation in the marketplace.

With [Digip’s Trademark Pro Package](http://digip.com/pricing), you can monitor and regularly receive report when another brand files a similar mark to your registered one. This allows you to take legal action to protect your IP rights.

Understanding trademark protection: types, scope, and limitation

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Protecting your trademarks goes beyond registration.

A trademark is a powerful tool that helps differentiate your goods or services from those of competitors, establishes brand identity, and builds brand recognition. Registering a trademark can also provide exclusive rights to use that mark and prevent others from using a similar mark in the same marketplace. However, trademark registration can be a complex and costly process, which can vary depending on various factors. 

In this blog, we will discuss the importance of trademarking your brand, the cost of registering a trademark, and factors that can affect the cost, along with cost-saving tips to help make the process more affordable.

**  
What is a trademark**
--------------------------

A trademark is a word, phrase, design, or symbol that acts as a unique identifier and differentiates your goods and services from competitors. A trademark is used for goods, while a service mark is used for services.  
It is a unique mark that is used to establish brand identity, reputation, and recognition in the marketplace. Trademarks are registered with a government agency and give the owner exclusive rights to use the mark in connection with the goods or services specified in the registration, and to prevent others from using a confusingly similar mark in the same marketplace.

**  
Importance of trademarking a brand**
-----------------------------------------

It is essential to register a trademark as it gives your brand an exclusive right to use that mark, which helps prevent competitors from using the same or similar mark.

Moreover, a trademark helps in enhanced brand recognition and brand loyalty, making it easier for customers to associate with the brand. For example, when you picture Amazon, your first thought likely goes towards their signature A to Z arrow.

Having a registered trademark is also often associated with the standard and quality of business in the minds of consumers.

**  
Overview of the cost**
---------------------------

The cost of registering a trademark varies depending on numerous factors, including the type of trademark, the country and the number of classes it will be registered in.

For Example, In the United States, registering a trademark with the USPTO starts from $250 and can go up to $700. Apart from the initial fee, there might be additional costs for legal services and expenses.

However, it is to be noted that the cost of registering a trademark in other countries can be higher or lower than in the U.S. and may include additional local counsel and translation fees.

**  
Factors that affect the cost of trademarking your brand**
--------------------------------------------------------------

The cost of registering a trademark depends on various factors such as the type of trademark, geographic location, and legal representation fee.

### **Type of trademark application** In the United States, for example, to register a trademark, the mark should be already in your use, or you intend to use it in commerce.

*   **In use:** If the mark you want to register is already in use, you can file a trademark application based on “use“. 
*   **Intent to use:** An application can be filed when the applicant has not used the mark yet but plans on using it in the future. 

### **  
Legal representation  
**Majority of the countries do not require an individual or company to have legal representation when filing for a trademark. However, in the US, it will be mandatory to have a US-licensed trademark attorney on file if you are an individual or company that is currently not based in US. The same applies to EU countries, the individual or company will need to have a EU-based legal representative on file in order to register a trademark.  
  
Although an additional cost, it can be helpful to seek the guidance of a trademark attorney or agent who is familiar with the trademark laws and filing requirements of the country where you are seeking trademark protection in. An attorney can assist you in preparing and submitting your trademark application, and can provide advice on any issues that may arise during the application process. Additionally, a trademark attorney can help you monitor your trademark and take action against any infringers.

However, hiring an experienced attorney can help with name searches, conduct your trademark clearance, and file your application.

You can also consider online trademark platforms like Digip. We offer everything from name search, application filing, and filling and monitoring after registration, all under one roof.

### **  
Geographic scope  
**The cost of registering a trademark depends on the geographical location, which varies from country to country. 

The official body for registering a trademark in the United States is the U.S. **Patent and Trademark Office (USPTO)**. For the United Kingdom, **United Kingdom** **the Intellectual Property Office (UKIPO)** and  **World Intellectual Property Organization (WIPO)** to apply for an international application where you can select from a pool of 125 countries.

### **  
Government filing fees  
**The cost of the initial application fee depends on factors such as the number of marks, number of classes, and application filling option selected. 

If you file through the USPTO, you can choose to use the paper-based application method; it usually costs $750 for each class of service or goods.  

Additional fees may apply for extensions of time to file, requests for expedited processing, and other services. It is important to note that these fees may change over time and vary from country to country.

### **  
Legal representation fee  
**Besides the government fees for filing an application, there are additional attorney fees to consider. In the U.S, an IP lawyer typically charges $300 to $1000 per application.

### **  
Additional cost: setting up trademark watch/monitor  
**The cost of setting up a trademark monitoring service can vary depending on the level of monitoring, the number of trademarks, and the service provider. On average, the cost to monitor a trademark can range from $200 to $300 per year. Some service providers may offer additional services, such as infringement analysis, trademark research, and trademark protection advice, which can increase the cost. 

It is important to monitor your trademark regularly to ensure that it is not being used without your permission and to take legal action against infringers. A trademark monitoring service can help you keep track of potential infringements and protect your brand.

**  
Cost-saving tips when trademarking your brand**
----------------------------------------------------

Save money on trademark registration by conducting a thorough search, filing electronically, using online filing services, limiting the number of classes, and responding promptly to office actions. These tips can help you avoid legal disputes, reduce government filing fees, and save on additional attorney fees. With these cost-saving tips, you can protect your brand without breaking the bank.

### **  
File your trademark application electronically**If you’re filing in the United States, yoou can cut the application filling cost by half if you register through Trademark Electronic Application System (TEAS). An Electronic application will typically cost you $250 to $350 compared to a paper-based application which can cost up to $750 per class.

### **  
Conduct a thorough trademark search**  
Conducting thorough trademark searches is of utmost importance in the United States, as the United States Patent and Trademark Office (USPTO) may reject a trademark application if a brand with identical or similar elements exists within the same classification.

### **  
Using online trademarking solutions like Digip  
**While hiring a law firm or IP lawyer may cost you a lot, online platforms like Digip can cover everything from name search to filing an application and monitoring it at a fraction of the cost.

### **  
Limit the number of classes  
**Registering a trademark in multiple classes can increase the cost of filing fees. Limiting the number of classes in which you are registering your trademark can help reduce costs. However, it is advisable to file for registration in all relevant classes that are required to comprehensively cover the full range of products and services offered. Failure to do so may leave certain areas of the brand unprotected, rendering the brand vulnerable to potential infringement.

Trademarking your brand: cost, factors, and saving tips

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Protect your startup by filing a trademark early on.

Building a brand from scratch requires patience, resilience, and the execution of a perfect idea. In contemporary times, it is critical to understand the value of trademarks, to establish a strong brand identity and to build a business without worrying about counterfeiting and cyber theft.

To understand better, it is important to recognize the value of a trademark for a startup establishment and how [trademark registration services](https://www.digip.com/en/) can help. This discussion gives insights into when and how to file for a trademark.

Why file a trademark early on?
------------------------------

Building and growing your startup in a competitive space can be exceptionally tough, specifically if it is not funded by external investors. Many brands make the mistake of not filing a trademark early on which could ultimately make or break their startup. 

A registered trademark is vital for brand reputation and prevents other competitors from using your name and creations. Having a trademark makes it easier to fight all infringements, including counterfeits and unauthorized use of your brand.

For instance, you have a trademark for the business name ‘Juice Land’ and a competitor opens a juice cafe next to yours with the name ‘Juice Land Plus’. In this case, you can take legal action against the juice cafe for deceiving potential customers and harming your client base by picking a similar name within the same business field..

Investing in Intellectual Property (IP) assets, including trademarks and copyrights, adds [value to your startup valuation](https://www.digip.com/en/blog/post/6-ways-a-trademark-increases-your-companys-value) and establishes customer credibility.

When to file a trademark for your startup
-----------------------------------------

Ideally, a business trademark registration should be done before launching your startup. Often, founders decide on their business name after ensuring its availability on social media platforms and domain names only.

However, the truth is that without trademark registration lookup, your startup risks losing all of its investments. Your business name may already be trademarked and used by another company.

Subsequently, filing a trademark before launching your brand can be helpful to prove the ‘date of use’. This is important if your trademark application is challenged to be fraudulent. In this case, you can prove your business first used it. 

Startups should also take into account the processing time to register a trademark. Depending on the jurisdiction and category of the trademark, it could take months or even years to get the outcome of the trademark application filed. **How to file for a trademark**

Decided to file for a trademark but feel overwhelmed with all the information available online? Simply follow these 5 steps and protect your startup.

*   ### Trademark Search
    

The first step for your application process is to do a trademark name search to ensure no other individual or corporation has already registered it in your business field and jurisdiction. 

While other law firms charge a hefty amount for it, you can do a comprehensive [free name search](https://www.digip.com/en/trademark/search) for your startup with Digip.

*   ### Determine Classes  
    

It is essential to determine the class of goods or services your trademark pertains to when submitting a request for trademark registration. It is important to pick the correct class since it could result in your application being rejected.

In the US, there are 45 classes/categories where you can file your trademark. Let’s assume you are selling from your branded clothing line. In this case, your products fall under class 25 (clothing)

*   ### Submitting Application
    

It is important to consider that each jurisdiction has designated Intellectual Property Offices where you file for a trademark. Subsequently, a trademark protects your brand only in the jurisdiction it is filed in.

If you want to file in the US, you must submit an application to the United States Patent and Trademark Office [(USPTO)](https://www.uspto.gov/). Similarly, European Union Intellectual Property Office [(EUIPO)](https://euipo.europa.eu/) handles all trademark applications for the European Union.

*   ### Required Fees
    

The cost of filing a trademark differs for each area and the number of classes you are filing the trademark in. It could cost you anywhere between 250 USD to 750 USD in the US. EUIPO charges, on average, 850-1200 Euros. (900-1300 USD)

*   ### Objection/response Period
    

After filing your trademark application, an objection can be received. This could be due to numerous reasons, such as the trademark being too similar, incorrect information, incorrect class, or more. The applicant is required to reply within 30 days.  
  
Data from the US Census Bureau shows that an average of 4 million businesses are started every year. However, most of them end up exiting within a year. 

It is extremely important to invest in Intellectual Property early on in your startup to establish your brand and thrive.

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IP for startups: when should you file for a trademark?

A unique brand identity is one of the most valuable assets that a company can have. But it's also one of the easiest assets to lose.

The earlier you can assure ownership of your brand identity, the better—and one way you can do this is through **trademark registration**.

What is a Trademark?  
----------------------

A trademark is any word, phrase, symbol, design, or combination of those elements that identifies and distinguishes the source of the goods you offer.   

When you register your brand as a trademark, you are essentially **claiming exclusive rights over its name** so that no one else in your industry can use it, or a similar mark, without your permission. This can help you increase the value of your company, gain legitimacy and competitiveness on the market, and benefit from legal protection in case infringement occurs.  

The Value of Company Trademark Registration 
--------------------------------------------

Trademark applications [soared above 13 million](https://www.wipo.int/pressroom/en/articles/2021/article_0011.html) in 2020 alone, according to the World Intellectual Property Office (WIPO). With more and more companies launching every day, it is no surprise that businesses are scrambling to get their brands officially registered.  

Registering your brand with a trademark office is [not a legal requirement](https://www.digip.com/en/blog/post/should-i-trademark-my-business-name), but it is a smart move. Here are some benefits of trademark registration and how it adds value to your company. 

Benefits of Trademark Registration 
-----------------------------------

### A Trademark Gives You Legal Protection   

Perhaps the most important benefit of registering a federal trademark is that it makes you the [exclusive owner](https://www.digip.com/en/blog/post/should-i-trademark-my-business-name?secret=g1WVK3PiworkAPuBboznVe74xGk23DeQ) of the mark in your geographic area, or in other areas where you register it. When you have trademark protection, no one else will be able to register that same mark or use it on their own products or services without your permission. 

If someone is using your mark without your permission, trademark law gives you the grounds to sue them for damages and seize any infringing goods. If they have the potential to cause losses for your business, you can also prevent them from continuing to use the mark. This strengthens your brand and can save you from future cases of trademark infringement. 

### A Trademark Helps Establish Quality Standards   

Trademarks have a long history of communicating quality to the public. A registered trademark, denoted by the **® symbol**, indicates that your company has done the hard work to build a reputation for quality products or services, and those efforts have been rewarded with valuable intellectual property rights in the form of a registered trademark.   

When your customers see a registered trademark symbol on your products or services, they immediately associate them with high quality and come to trust your business every time they shop from you. This builds customer loyalty and repeat business.    

### A Trademark Builds Brand Equity   

**Brand equity** is the value of a brand, based on consumers’ perceptions: it is the amount of money consumers would be willing to pay for your product or service based solely on its reputation.   

For example, if you were to create two identical products except for the fact that one was labeled with the Coca-Cola® mark and the other with an unknown mark, consumers would likely be willing to [pay more for the marked product](https://www.thebrandingjournal.com/2021/02/brand-equity/). They know they can trust Coca-Cola®, so they will be willing to pay a premium for it over something untested and unknown.    

![80% of your company value is determined by the strength of your IP assets.](https://storage.googleapis.com/digip-public-resources/cms/c1baf315_95ef_44a8_82c3_26b10168d724_17e27cfc83/c1baf315_95ef_44a8_82c3_26b10168d724_17e27cfc83.png)

### A Trademark Can Be a Source of Revenue   

A registered trademark can also be used as an additional revenue stream for your business. You can make money off your mark by making it available for **licensing** or **sale**.   

When you license your brand so other companies can use it on their products, you gain access to a new market for your product. This can be an incredibly lucrative way for brands to expand their reach and make more money. For example, if you own a clothing brand called Life Is Good, then you could license its image to a local brewery so they can sell Life Is Good branded beer. 

You can also generate revenue by selling your mark outright. If you think you might want to sell your company, then a strong brand will make it easier for you to do so by making it more attractive as an investment opportunity. 

### A Trademark Builds Goodwill with Customers   

Trademarking can help build familiarity and trust with customers when you use it consistently. When third-party sellers use your mark, your customers will know they're getting goods or services from an authorized dealer who meets your standards. 

To get the most out of your registered trademark, use it in marketing materials and on social media so potential customers can easily recognize your brand and its quality. This helps you build a recognizable identity that minimizes the likelihood of confusion among customers who are looking for goods or services like yours, and helps protect brand reputation. If customers keep seeing the same name when they look for goods or services, it becomes easier for them to identify your company as an authority in its field. 

### Registered Trademarks Have an International Effect   

Trademarks have an international effect. With one global registration with the World Intellectual Propert Office (WIPO), you can reserve the right to use your brand name or logo anywhere in the world. This carves out unlimited possibilities for your business' growth and expansion.   

If you operate in only one country, you can license your mark to others for use in their country. That way, they can build your presence abroad and keep the momentum going while you focus on growing your business locally.   

The Bottom Line   
------------------

Trademarks are more than just a name or logo—they're an important part of your company's brand and identity. By registering your trademark, you can solidify your brand, build customer loyalty, generate new revenue streams, and expand your business internationally. All of these factors contribute to the value of your company.   

Whether you're just starting out or have been in business for years, it pays to invest in registering your trademarks. 

Protect your brand today!

[Contact a trademark adviser](https://www.digip.com/book-a-meeting?utm_source=website&utm_medium=blog+pages&utm_campaign=book+a+meeting+from+blogs&utm_id=book+a+meeting)

6 Ways Company a Trademark Increases Your Company's Value

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A company’s value heavily depends on how well it is recognized.

6 Ways a Trademark Increases Your Company's Value

A common question about trademarks is whether or not trademark protection can be claimed without officially registering a trademark.

For instance, you are a solo entrepreneur who bootstrapped their sneaker care business a year back. Due to a lack of funds, a trademark was not registered. Recently, a national competitor copied your brand name and launched their products. In this case, can you take action against the infringement?

Hop on this discussion to learn more about the basics of trademark protection, whether registering a trademark is mandatory to protect trademark, why it is essential to register a mark, and more.

Basics of Trademark Protection
==============================

Trademarks are a type of intellectual property that protect unique names, slogans, words, colors, and even scents. They play an integral part in establishing trust, brand reputation, and customer loyalty.

Let’s take Nike as an example. Despite trademarking the swoosh logo and the slogan ‘just do it,’ it is estimated that Nike loses about 10 percent of its entire revenue because of infringements, mainly counterfeit products in the market. 

International trademark protection is therefore essential for every brand, considering that global retail e-commerce sales reached a staggering 4.9 trillion U.S. dollars in 2022 alone.

Why Do You Need to Register a Trademark? 
-----------------------------------------

Even without registering your trademark, you, as an owner, have certain rights over it. However, it is highly recommended to register your trademark for the benefits discussed below.

Registering a trademark gives you exclusive rights to the mark for the goods and servicesand jurisdiction you are based in. That ultimately helps take legal action against brands infringing your trademark, including counterfeits, unauthorized use, and opposing similar name applications, as it is easier to show proof of ownership.

It is important to understand that registered trademarks are an asset that helps boost brand value and could be further licensed or sold.

What is Common Law Trademark Protection?
----------------------------------------

Although registering your mark is recommended, it is possible to protect an unregistered trademark.

### How is The Protection Acquired?

Under common law, the ‘first to use’ or use in commerce rules applies. If a party can prove that they first used the mark in sales or advertising of its goods/services, a legal action towards a third party for infringement can be enforced. 

### Limitations to Consider

There are several limitations if you only rely on common law trademark protection. 

*   **Limited area scope**: The ambit of brand and trademark protection is limited to a geographical area.
*   **Proof of ownership:** It is more difficult to prove ownership in cases of infringement 
*   **Limited power to restrict the registration of similar marks by third parties:** Unregistered marks have no legal standing to stop similar trademarks from being registered
*   **Lack of constructive notice:** A registered mark gives public a constructive notice of the applicant’s ownership

Trademark Application vs Registered Trademark
---------------------------------------------

  
Filing an application for a trademark and having a registered trademark are different stages in the trademark registration process.   
When you file an application for a trademark, you are seeking official recognition of your trademark from the relevant trademark office. The trademark office will examine your application to ensure that it meets all legal requirements and does not conflict with existing trademarks. If approved, your trademark will be registered, and you will receive a certificate of registration.   
  
Having a registered trademark means that your trademark has been approved by the trademark office and is now legally recognized as a trademark. The registered trademark gives you exclusive rights to use your trademark in connection with the goods and services specified in your registration. It also provides a legal basis for you to enforce your trademark rights against others who may use your trademark with

While your application is pending, use the ™ symbol to indicate that the owner is claiming trademark rights. After you have been granted trademark ownership, use the **®** symbol to notify others.

Is Registration Necessary for Trademark Protection?

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Learn the importance of trademark protection. 

Is registration necessary for trademark protection?

What is Trademark Infringement?
===============================

Trademarks are a type of intellectual property that protect unique phrases, logos, marks, or other design aspects which help consumers recognize your brand.

Unauthorized usage of trademarks that are already registered by a third party on goods or services that are identical or closely similar to those listed on the official registration is known as trademark infringement.

For a better understanding, let’s take Adidas as an example. If a competitor launches a shoe brand with the name ‘abibas’, they will be infringing the trademark of Adidas as the company name.

At this point, it is essential to mention that trademark infringement is not the same as domain infringement. Cybersquatting, also known as domain infringement, is when a third party registers or uses a domain name similar or identical to a registered trademark without the owner’s permission.

Before inaugurating a business, it is important to ensure that no other party has a registered trademark similar or identical to yours. If not, your brand might be the subject of potential legal action for trademark infringement.

How to Avoid Trademark Infringement
-----------------------------------

Getting involved in trademark infringement litigation can harm a business's reputation and is a time-consuming process. Subsequently, trademark infringement penalties can cost business owners millions of Dollars.

Here are a few steps that you should take to avoid infringements.

*   ### Do a Trademark Search Before Using a Trademark 
    

Before you officially pick out a logo and a name for your brand, make sure exact or similar words and illustrations are not already registered in your jurisdiction within your class of goods.

While other law firms charge a hefty amount for it, you can make sure that your desired brand name is available by doing a [free name trademark search](https://www.digip.com/en/trademark/search)

Tip - Avoid using generic or similar names of famous, recognizable brands.

*   ### Register Your Trademark and Actively Use It
    

Once you decide on a brand name, register it with an Intellectual Property Office in your jurisdiction. For instance, if you are in the United States, file it with United States Patent and Trademark Office ([USPTO](https://www.uspto.gov/)).

After registering your trademark, it is equally important to actively use it in advertising, sale, promotion, or services. If a trademark is not actively used by its owners, it might be considered "abandoned" and would be subject to cancellation by a third party.

You can indicate that a trademark has been registered by displaying a ® logo with official business websites and packages. On the contrary, "™" represents a brand claiming rights to a name that has not been registered yet.

*   ### Setting Up Trademark Monitoring
    

Don’t know whether other brands are infringing on your registered trademarks? 

By constantly monitoring other brands through a trademark monitoring service or an IP attorney, make sure no one benefits from infringing on your trademark assets.

How to Stop Others From Infringing Your Trademark
-------------------------------------------------

In the US alone, 3000+ trademark infringement cases are reported to the district courts annually. If you are worried that a third party is misusing your trademarks, here are potential ways how you can protect your brand reputation.

*   ### Trademark Monitoring 
    

If you are a registered trademark(s) owner and actively use it commercially, it is still possible for third parties to illegally use your marks. Unfortunately, trademark infringement in the form of counterfeits, illegitimate marketing, and duplication is common. 

[Digip Trademark watch tool](https://www.digip.com/en/managed-services) protects and prevents your brand from copycats by monitoring and reporting when a trademark application that's similar or exact to your brand is filed.

*   ### Document it
    

It is essential to keep all your trademark registration documentation cataloged. Documentation plays a fundamental role in proving first use or as evidence in legal proceedings.

*   ### Lawyer Up
    

Lastly, fight against infringers for what is legally yours with a legal firm or an IP lawyer. What’s better? Manage your trademark portfolio and monitor infringements through automation with Digip. Never worry again about high costs, billable hours, and late replies.

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Learn how to avoid trademark infringement.

Tips for avoiding trademark Infringement: a guide for business owners

Registering a trademark is a foundational step to protect your business from counterfeiting and cyber fraud, but it is not nearly enough to protect against Intellectual Property infringements fully. As business owners, you also need to protect your intellectual property rights by actively preventing trademark infringements and counterfeiting. This is known as trademark protection.

Did you know that 13.9 million trademark applications were filed worldwide in 2021 alone? 

Due to a surge in technological dependency, it is becoming more important to protect your business from third parties who may infringe on your registered intellectual property, thereby harming your brand reputation. 

Is it Possible to Lose Your Trademark Rights?
=============================================

The short answer is YES! It is possible.  

Even after getting a trademark registration certificate from an official trademark office such as USPTO or EUIPO, a brand must take certain measures to safeguard its trademark protection status.

At this stage, it is fundamental to understand that trademark offices are simply governing bodies to register trademarks in specific jurisdictions. They are not bound to stop the unauthorized use of your trademark or enforce any rights for your company.

Cancellation of The Registration By the Trademark Trial and Appeal Board (TTAB)
-------------------------------------------------------------------------------

If you have a trademark registered in the US, a trademark cancellation proceeding can be initiated on the grounds of disputes with the Trademark Trial and Appeal Board ([TTAB](https://www.uspto.gov/trademarks/ttab)). 

A TTAB dispute can arise when a business submits a trademark application or receives a trademark registration unreasonably similar to another business.

To understand better, Starbucks can potentially contact the TTAB if another coffee brand trademarked the name ‘Sardarbucks’. In this case, the registered trademark will likely be canceled if found to be intentionally misleading.

It is important to note that a cancellation request is bound by time constraints and must be filed within 5 years from the registration date.

### Non-Use of Trademarks

It is intrinsic to actively use your trademark since trademark institutions aim to promote trademark usage, not the registration alone.

If a trademark has not been commercially used consecutively for 3 years or more with no intention to use it further, it could result in you losing the trademark.

Subsequently, it is mandatory to submit proof of continued use between the 5th and 6th year of registration and file for a trademark renewal every 10 years.

It is essential to keep a record of use properly documented to minimize the chance of trademark cancellation by litigation. 

Generally, proving non-use by litigation requires conclusive evidence from the petitioners and is difficult to prove.

### Genericide

A trademarked name can become generic over time by being used by the general public, known as genericide. [Generic trademarks](https://www.digip.com/en/blog/post/the-ultimate-guide-to-generic-trademarks) cannot be given trademark protection, and existing trademarks cannot be enforced.

For example, ‘escalator’ used to be a protected trademark name designated to a certain company's manufactured movable stairs. Over time, an escalator is now interchangeably used for any set of moving steps, thus losing its trademark protection status.

### Improper licensing

As a registered trademark owner, ensure the usage of the trademark by all licensees is in accordance with the terms of the licensing agreement. If a free hand is given to the licensees, trademark owners risk losing the registered status of their trademarks.

What is Trademark Monitoring and How Can it Help?
-------------------------------------------------

[Trademark monitoring](https://www.digip.com/en/blog/post/stop-copycats-in-their-tracks-with-trademark-monitoring) is the process of regularly searching for and identifying potential uses of a trademark that may infringe on the rights of the trademark owner.

Despite having a registered trademark, 85 percent of the mid-enterprises report they experienced trademark infringement in 2021.Save your brand from potentially losing millions of dollars in revenue by monitoring your IP assets. With Digip, automate the process of monitoring new applications similar or exact to your brand, hunt for potential third-party infringements, and create a complete strategy for [brand protection](https://www.digip.com/en/managed-services).

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Dealing with trademarks can be tricky, let us give you some insight on the security aspects.

How is Trademark Protection Secured? How is it Lost?

Digip

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