Amazon Brand Registry: a step-by-step guide (2023)

A survey with more than 5000 Amazon sellers was conducted in 2022; around 48% of sellers expressed concerns about suppliers selling similar products at lower costs, while 48% feared copycats on their listings. 

In this blog, we will cover everything you need to know from amazon brand registry requirements, application process, and frequently asked questions. To add, Discover the different types of products eligible for Amazon's Brand Registry, requirements for trademarks, and and tips to help you enroll in the program successfully

What is Amazon Brand Registry? 

Amazon trademark brand registry is an exclusive program that helps Amazon identify brand owners and helps them protect their trademarks and patents through enhanced monitoring tools and improve their product accuracy.

The Brand Registry is a one-source platform that allows brand owners to report intellectual property infringement, technical difficulties, listing problems, and policy violations. They also can escalate any previously submitted cases.

Benefits of enrolling my brand in the Amazon Brand Registry

Enrolling in the Amazon Brand Registry program comes with a range of benefits for brand owners. Here are some of the key advantages of registering your brand:

Brand protection

Amazon brand registry keeps your brand and products safe. You can always report to their internal live support agents for market violations or submit IP infringement claims.

A+ content manager

Formerly called enhanced brand content, this feature allows sellers to enhance their brand content by adding additional text, images, and unique models in their listings to give it a professional look

Amazon Store fronts

This is a perk exclusively for a registered owner to create a multi-page site on the platform. This is a great way to add value to your brand and build brand loyalty.

Advanced tools

You can browse an internal catalog to explore tools such as brand analytics, search query performance, manage experiments, customer engagement, repeat purchase behavior and much more.

Eligibilities for Amazon Brand Registry

To register for Amazon brand registry, the following must be presented. However, the eligibility criteria may vary depending on the country where the brand is registered.

Types of products eligible for Amazon's Brand Registry

• Private label: products created and sold under your brand name

• Physical products: clothing, electronics, etc

• Digital products: E-books. Digital content etc

• Handmade: jewelry, craft, etc.

Ownership of a registered trademark

The trademark text must match the brand name on the application, and if the trademark is image-based, the image should match exactly as it appears on your trademark record. 

Moreover, the trademark should be actively used on your product or packaging.

Exclusions and restrictions

• Intellectual property infringement (trademark copyright and patents)

• The seller must comply with amazon policies (product quality, customer care, etc.)

• Amazon brand registry might not be available in certain countries

• Only the owner can submit infringement claims

Requirements for Amazon Brand Registry

Here are some requirements for amazon brand registry:

Types of trademark accepted

You need to have an active registered mark (whether text-based or image-based) in a country you wish to enroll in or a pending trademark application filed through Amazon IP accelerator. 

Documents requirements

If you haven't registered an LLC or any other business entity yet, you can still operate legally as an individual by obtaining an EIN code. 

Additionally, you will need a logo or mark that you intend to use, along with the full legal name and address of the seller/owner. Providing a sample of your product will also show how you're using your mark actively. 

Moreover, include the date you first started using your logo or mark and the internationally valid trademark class (Nice Classification) you plan to use (or multiple classes, if applicable).

Amazon currently only accepts trademarks granted in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Benelux, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union, Turkey, and the United Arab Emirates. 

Amazon Brand Registry application process

Here are the steps you need to follow:

Create a brand registry account: Open the brand registry page and click on sign up. You need to provide these documents: 

1. Prove your identity by adding SMS OTP 
2. Provide corporate information

Enroll your brand: When you are done with account creation, you need to provide:

1. Information about the brand, such as seller Id, license, etc.
2. Brand name, logo, and names to be registered 
3. Upload brand logos, product images, website details, and packaging images 
4. Application number provided by the IPO/legal representative

Get verified: Once you submit your application, Amazon will take 2-10 business days to grant approval or a rejection.

Frequently Asked Questions

What information is required to enroll a brand in Amazon Brand Registry?

You need a registered or filed trademark (proof of active use) and the product categories which should be protected by the brand (e.g., sporting goods, apparel, etc.)

How can I add a new trademark for an enrolled brand?

After logging into your brand registry support page, click "update your brand profile " and "Add additional trademarks."

How can I enroll in a new brand?

You must provide information about your brands, such as your trademark filing/registration number, brand logo, and product pictures. It will then be reviewed and approved by Amazon.

How much does it cost to register a brand on Amazon?

Amazon does not charge anything for the brand registry. However, filing a brand registry application requires a filed or registered trademark.

How can I check the status of my application?

You can check the status by logging into your Amazon brand registry account and checking the application status in the case log.

How long does Amazon Brand Registry review take?

The entire approval process might take around two weeks.

At Digip, we understand the importance of brand protection and the value it brings to your business. Our team of experts can assist you in navigating the Amazon Brand Registry application process and provide guidance to ensure a successful enrollment. Contact us today to learn more about how we can help safeguard your brand and boost your business.