Mobility tech is also known as mobility as a service (MAAS) and it is basically a platform which is established to make better use of existing infrastructure and transport modes. Market leaders in MAAS today offer a one-stop shop for different mobility services including e-scooters, taxis, ride-hailing, public transport, e-bikes and much more. Apps for ride sharing and delivery of goods have also changed the transport system completely. If you look at the electrification of transport, you will see the potential to save lives and also a significant reduction in pollution, especially areas with dense population and urban areas.
With mobility tech comes great responsibility and it is critical to provide safety and security to your customers. It is crucial that companies build a brand that is connected to safety to ensure that customers stick around and use the services. Registering your trademark is the best safety you can provide to your brand as well as to your customers.
Tips to Protect your Trademark
If you have launched or are launching mobility tech startup and don’t know exactly how to get your trademark registered, you will find these tips helpful.
- First, you need to search for a fanciful and distinct trademark for your MAAS business which also gives a hint towards what your business has to offer for your customer.
- Once you have selected the trademark, you should search and apply for trademark registration in key your key markets. When you research your trademark, you search in certain product categories that are relevant for you, these categories are called trademark classes. Here are the key classes to search based on our research into the hottest MAAS startups
- Software and apps (Class 9) - Mobility tech is obviously software or app and you need to register your trademark in class 9 which is specified for software and apps. This class is also used for any
- Portal & Platforms (Class 38) - You need to search and apply for trademark protection in class 38 if your MAAS solution includes software platforms and portals that is used by your customers.
- Ride Hailing Services (Class 39) - If ride hailing services are key for your business, then you need to include class 39 in your trademark application.
- Digital services and subscriptions (Class 42) - Digital subscription services and subscriptions are protected under class 42. Class 42 is key for all SaaS style offerings you provide.
- After searching make sure that you apply for trademark registration in your key markets. For the European Union you can apply for trademark protection in all EU countries with one trademark application.
- Once you are done with searching and applying for classes and your trademark is registered, you should keep monitoring for misuse of your brand name to ensure that no one copies your trademark.