In this ever-growing digital world, we have become fans of flat screens, gaming controls and scrolls. Gone are those days when we had to go to outside to play our favorite games, now we can do almost everything virtually, thanks to the booming gaming industry. According to an estimate, the gaming industry generated around 190billion US in 2019 alone. That is a massive success and people of all ages are more interested in gaming than ever.
To ever increase the excitement in the users, e-gaming is also an entertainment vertical where the top events are streamed to a global audience. It has made e-gaming even more exciting and there are a lot of other features included in the e-gaming which were almost unthinkable a few years ago. Micro-transaction and in-app purchases has made the gaming world more profitable and engaging than ever. However, with such a huge revenue generating industry and a huge young audience, it has now become an essential duty of the game studios to provide their users with safe and secure brand and environment for the gamers.
Tips to Protect Your Trademark
The main thing to do is to protect your trademark so that no unauthorized person can use the same trademark to lure your audience to something unsafe. Here are a few tips which can come in handy once you decide to protect your gaming startup trademark.
- It is of utmost importance to find a trademark which is not only catchy for the audienc e, but it will also educate the audience about the service you are going to offer. It is recommended to look for a trademark that is fanciful and distinct this provides the strongest trademark protection.
- Even if you have comprehensively selected your gaming start-up trademark and brainstormed every aspect of it, you should not get yourself too attached to it. After selection you need to search whether trademark registration is available for registration in your key markets. You research your brand in product categories called trademark classes.
- Class 9 - This class provides protection for your software and apps related to your gaming. Also, any wearables and other electronic devices are protected under class 9.
- Class 38 - If you provide e-sport services search in class 38 which protects streaming and e-sport platforms.
- Class 41 - If you offer actual streaming services of e-sport events, then class 41 is for you.
- Class 42 - Class 42 is particularly specified for video and e-gaming solutions and you need to apply for your trademark in this class if you provide these solutions.
- Class (17,18, 24, 25, 28) - If you are selling merchandise connected to your games, you should apply for protection of your product in the above classes.
- After searching make sure that you apply for trademark registration in your key markets. For the European Union you can apply for trademark protection in all EU countries with one trademark application.
- Once you are done with searching and applying for classes and your trademark is registered, you should keep monitoring for misuse of your brand name to ensure that no one copies your trademark.