Five tips on how to trademark your brand

Trademarking your brand can be a confusing process, but it is an important step to make if you want to ensure that your business is a success and protected from copycats. After all, your brand is how your customers identify your products and services.  

When it comes to trademarking your brand, there is a right way and a wrong way. To help you with the process, we have put together some of our top tips on how to register your brand as a trademark like a professional…

  1. Understand what you’re trademarking
    Not all words can be trademarked, so you should not submit generic words or a simple description of the products and services that you are selling. That means if you are selling coffee, you should not try to register “coffee” as a trademark. Think more in-depth about your overall brand.

  2. Check existing database
    Before you apply for your trademark, you should search the database to ensure that your brand is available, and the phrases or logos you want are not already taken.

  3. Be thorough
    If your business operates in multiple markets, make sure you protect your brand in each of those key areas. Just because you are trademarked in one market, it does not mean you are automatically protected across another.

  4. Secure your socials
    An essential tip every business should follow is to secure the relevant social media accounts and website domain names for their brand before submitting the trademark application.

  5. Monitor your brand
    Once you have had your company registered and the trademark set up, it is crucial that you then establish a brand monitoring solution. This will help to ensure your brand is protected, and you can enforce your brand rights.

So if you are looking to trademark your brand, by following these five steps, you will be able to establish a solid foundation to register and protect your brand successfully.